Language of Aroma

Language of Aroma
(2018, 19 min)

Režie Nathalie Attallah


Promítání v rámci vestivalu Eko-Logika

The movie will be followed by a discussion on aromas and tasting of wines. Participants will then be invited to join the wine fair taking place in the Galerie 35.

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Humans can distinguish at least one trillion distinct smells, yet many people find it difficult to precisely describe them. Due to this, the world of aroma has traditionally borrowed its language from the other senses. Designing purely for the visual, however, engenders alienation. Language of Aroma unites 19 leading experts and iconic brands around one powerful detail: Aroma. How can inclusive design principles be used to create the new, objective language of aroma?

Join the conversation with a Master Sommelier, Bocuse d'Or team coach, Michelin-star Chef, winemaker, and academics from Brown, UC Irvine, and UBC. Blend in scent-branding experts, artists, Microsoft Design, TEALEAVES, and language creators from Game of Thrones, Pantone, and musicology. The goal is to democratize aroma to ultimately enhance the ability to receive information, explore the world, satisfy essential needs and experience joy and wonder.

The movie will be followed by a discussion on aromas and tasting of wines. Participants will then be invited to join the wine fair taking place in the Galerie 35.

Promítání v rámci vestivalu Eko-Logika

Přijďte nasát aroma Life Sciences Film Festival - LSFF - filmového festivalu, který vás zavede pod povrch věcí v nás i kolem nás. Pokračuje od 4. listopadu na České zemědělské univerzitě v Praze!